A Big Loss

If there is one bad thing about working in the motorcycle industry, it is that your chances of knowing someone involved in a fatal accident rises considerably.



Yesterday afternoon we lost another member of the industry: Bruce Rossmeyer. He was the owner of several Harley Davidson dealerships and the founder of Destination Daytona- the largest Harley dealership in the world. Destination Daytona also includes an ampitheater, related retail shops, and has become a rally destination. Bruce was killed in an accident while on his way to Sturgis, South Dakota for Sturgis Bike Week. While I did not know Bruce personally, I have seen him at many events and was well aware of the influence he had on the industry as a whole.



It's always a sad day when you lose an icon, but at least Bruce left behind a legacy of motorcycling that will not soon be forgotten. My thoughts are with his family.